Purchasing software in 2010 involves new ways of look at licensing, delivery and your customer experience.  The ITSM market space has more vendors today than ever before with new organizations coming to market each day.  ITIL has commoditized software solutions themselves. When every vendor has an incident module how do you tell the difference anymore?  Are 14 certified process levels enough or too much?  What does the new OGC certification scheme mean and how does an organization leverage social media to vet their vendor choice.  Welcome to 2010, the world is yours, choice wisely.